Ideas Factory Reflection

Tuesday 15th September

We began the day by coming up with 30 ideas in 30 minutes. I found this to be a very useful exercise as it forced myself to not over think my ideas and to just go with where ever my mind takes me. Therefore the ideas were all very fun and to the point. I also found the exercise kept my ideas feeling fresh and exciting.

I then began to pull out key research that stood out to me from the Library Research Task and condensing to key facts. This helped my ideas process as again it caused me to not overthink but to simply focus on what inspires and interests me. Eventually I came up with the idea of an immersive and interactive installation piece set in butchers shop in which the food products are hats made of animal products such as leather, meat, wood etc. It would be a free event open to the public but it would not be advertised in order to create a shock effect to confront the audience. In the same way that Lady Gaga's Meat Dress evoked different and conflicting opinions the event should have the same effect.

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My Local Butchers

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Thursday 16th September

When pitching my idea to the rest of the class I think there were several ways in which I could of improved. Firstly I should have taken my time to explain each part of my process in order to clarify my overall idea whilst keeping it concise and to the point. Secondly I think I could have enhanced my presentation with more visual aids such as a model of the idea and example of materials.

The overall message I wanted to convey in my idea was actually completely non-specific and is therefore left to the audience to create their own message and opinion, whether it be based on animal cruelty or how out of touch we are to where both our food and clothes come from.

The event itself should also be seen as either fun or serious depending on the individuals opinion. Ultimately the point of the event is to confront the unsuspecting members of the public by forcing them to form an opinion due to the de-familiarization of everyday  items and rituals.

 

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My Local Butchers

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